chapter  5
24 Pages

Graying the Cyborg: New Directions in Feminist Analyses of Aging, Science, and Technology

Transportation, communication, and domestic and medical technologies are part of to day's consumer culture for those at every age. However, aging people in particular are increasingly yet variously targeted as consumers of new technologies, a focus that promises to intensify. The current, aging baby-boomer population-a group socialized to work with and consume scientific knowledges and technologies-represents potential, new markets for pharmaceutical, assisted living, and entertainment technology companies. Business magazines, newspapers, and business news programs reveal that plans are in progress to address this growing population. Headlines such as "Technology's Elder Boom" (Brooks 2004) or "Gerotechnology: The Cutting Edge of Eldercare" (Taylor 2004) extol the latest technological innovations and, thereby, generate potential markets for such products.