chapter  8
10 Pages

Julia Gardiner Tyler

Always high-spirited and adventurous, Julia, on at least one occasion, exceeded the bounds of propriety. Having finished her formal education by 1839, she grew bored and restless in East Hampton. Possibly as a strategy for escaping the confines of Long Island, she appeared in a cheap advertising lithograph by Bogert and Mecamly, a dry goods and clothing business in New York City. The advertisement depicted her standing in front of the store with a sign in the shape of a lady's handbag that read: "I'll purchase at Bogert and Mecamly's, No. 86 Ninth Avenue. Their Goods are Beautiful and Astonishingly Cheap." Pictured with her was an older man, and the ad was captioned "Rose of Long Island." It was the first occasion in which a lady of the upper class had personally endorsed a business enterprise. The incident was humiliating to the staid and proper Gardiners. They were further embarrassed by publication in the May 11, 1840, Brooklyn Daily News of a poem titled "Julia-The Rose of Long Island," written by someone using the pseudonym "Romeo Ringdove."