Establishing Good Practice in Responsible Drinks Promotion: Illustrations of Good and Bad Practice From a Public Health Perspective

This chapter is presented in six sections dealing with the following topics:

Background and contextual factors that have an impact on alcohol advertising and promotions.

Product innovations in marketing and promotions.

Internet sales, promotion, and distribution: staking a claim in cyberspace.

Television, film, and music video advertisements and product placement.

Print media advertisements.

General principles of good alcohol advertising.