ABSTRACT
Today, more than ever, many corporations are looking at their social obligations and examining what their ethical role should be in society. In this they are not alone, since governments, nongovernmental organizations, educators, special interest groups, and individuals are doing the same. The focus of their efforts is diverse, including economics, corporate governance, the environment, education, labor policies, health care, and nutrition. For those in the beverage alcohol industry, the role of alcohol in society has to be considered in the context of these broader issues.
