ABSTRACT
In September 2000, International Flavors & Fragrances Inc. (IFF), one of the world’s leading creators and manufacturers of flavors and fragrances for consumer products, announced that it would acquire Bush Boake Allen (BBA), another major industry player. When the acquisition was announced, the combined companies had approximately 7,000 employees in seventry-five locations in forty-two countries. IFF needed to communicate rapidly, clearly, simultaneously, and positively to its internal and external global stakeholders to ensure that the news was received in a timely way and with clear, consistent messages reinforcing the company’s objectives and mission.
