Politics started to give way to lifestyle. If any medium epitomized this move, it was USA, a national newspaper launched in 1982, incorporating colorful graphics and relatively short stories with lots of entertainment news and limited reporting on government or world politics. Despite its domestic growth over the previous decade, television was still something of a novelty and lacked the gravitas of newspapers and journals. By the time of the Lewinsky scandal, all remnants of solemnity and somberness had been obliterated as if by the touch of a remote control button. Television's mandate to entertain and divert, and its accent on the image over the word contrived to turn televised politics into a form of pleasure. Friends and enemies alike called him The Great Communicator: his expression of ideas in plain, easy-to understand language was made for a culture in which the media was taking on greater importance.