ABSTRACT
The literature on judgment and decision making is not primarily focused on issues of motivation. It is based upon the assumption that people are motivated to maximize their own personal self-interest, a self-interest defined in terms of material gains and losses. No doubt most psychologists would acknowledge that people can be motivated by a broader range of motivations than material gains and losses, but these other motivations have not been the primary focus of this research. My goal is to join economists working in this area by arguing for the potential benefits to economists of considering a broader range of the motivations that can shape behavior in institutional settings.2
