ABSTRACT
In this last chapter, the sponsorship processes explained in this book are illustrated with a case study of an event simulation referred to as the ‘Perrier Fluo Beach Volleyball Experience’. The event simulates an unofficial sporting competition of beach volleyball, which is theoretically organized by the French Federation of Volleyball (FFVB). The event occurs in Paris on City Hall Square during August of each year. The organizer of this event aims to bring together the best men’s and women’s teams originating from five continents for the competition. The rights owner of the event is the FFVB, which also serves as the event organizer.
