Theories of communication – including the theory put forward here – set out how communication does, can or should function. Yet with the rapid shrinking, the disappearance even, of a public domain where a consensus about forms of social interaction might exist, it seems essential to consider a basic frame for ethical conduct in communication. In an era dominated by neo-liberal economics and neo-conservative ‘philosophy’ – ‘there is no such thing as society’ – older, too often implicit, values underlying communication have been challenged, negated, destroyed, forgotten out of embarrassment maybe, or have simply disappeared. In that context it seems important to set out some minimal imagined values. Here this can be no more than a personal statement; yet if it draws attention to the need for such a framework, that might be enough for now.