ABSTRACT
The current success in attracting tourists to urban destinations is strongly related to a ‘cultural revival’ in tourism. Cultural tourism is supposed to be one of the growth sectors in the tourism market. A growing interest in cultural heritage, in historical places and as such in cities offering a diverse cultural agenda, opens new perspectives and involves new management issues for the tourism industry and for the governmental agencies. Developing tourist products based on historical and contemporary cultural resources is now a strategic option for many cities and regions in search of new economic activities. Synergy between culture and tourism sounds very promising in view of these economic targets.
