ABSTRACT
A first communication model 2
Some communication terms 3
Audience, medium and message 10
Examinations and skills 11
Summarizing texts 11
How to write press releases 12
Audience: the traditional literary view 13
Communication studies and the tigers 14
A first communication model
A simplified linear method of representing what happens in the mass communication process was proposed by Harold Lasswell (1948). His model suggests that we ask the following basic questions of each act of mass communication (e.g. on television and radio or in the press):
It will be useful to ask these questions of forms of communication other than mass.
