ABSTRACT
Setting the compass 16
Case studies: limits and fits 18
Analysing to some purpose 19
Symbols, significance and meaning 19
Looking for significance 20
A straight communication model 22
Predicting the future 23
Audiences and types of communication 24
Thinking about audiences 26
Photographs tell stories 27
Context affects content 28
Where we are 30
Setting the compass
The first chapter of this book draws attention to some of the factors behind the recent development of communication studies, introduces some basic communication terms, and initiates some practices. Chapter 2 introduces casestudy material, some communication principles, and methods for learning from your practice.