The Discourse of Advertising | Guy Cook | Taylor & Francis eBooks, Ref

TABLE OF CONTENTS

chapter 1|16 pages

Introduction: ads as a discourse type

part |1 pages

Part I Materials

chapter 2|11 pages

Substance and surroundings

chapter 3|19 pages

Pictures, music, speech and writing

chapter 4|28 pages

Language and paralanguage

part |1 pages

Part II Text

chapter 5|20 pages

Words and phrases

chapter 6|24 pages

Prosody, parallelism, poetry

chapter 7|17 pages

Connected text

part |1 pages

Part III People

chapter 8|23 pages

Narrative voices

chapter 9|14 pages

Ways of hearing

chapter 10|14 pages

Conclusion: ads as a discourse type