ABSTRACT
The image that dominates a recent advertisement in the scientific journal Human Reproduction shows exultant Berliners perched atop the wall that once partitioned East from West.1 The caption reads: ‘A change of culture can be radical to an adult. Imagine the impact on an embryo.’ The advertiser, the multi-national biomedical company Medi-Cult, trades in ‘Solutions for Life and Growth’. On sale is a solution in a bottle: ‘culture media’ for keeping human embryos alive in the laboratory.2
