chapter  5
15 Pages

Psychology and Photographic Theory: Órla Cronin

Since the camera's invention, it has passed through many different phases of use; it was, and still is, a tool of the artistic and cultural elite; it had and still has many practical uses in art and science. But perhaps the single most important development in photography from the point of view of the 'ordinary person' was the democratization of camera ownership. The movement of photography from the realms of science, technology and art to that of a practice indulged in as a hobby, or a habit, by the 'snapper' is perhaps most succinctly summed up by Kodak's advertising jingle, coined in the 1930s: 'you press the button, we'll do the rest'.