ABSTRACT
The hunter and gatherer in modern guise, as we indicated in chapter 5, appear as the ‘primal’ entrepreneur and animateur. Until very recently, moreover, the former has eclipsed the latter. This has partly been due to the predominance of men over women in management thought and practice, and partly due to the preeminence of western over northern, eastern and southern managerial orientations. In the last five years, in particular though, the balance has begun to be redressed, in no small measure due to the efforts of Tom Peters, with his ‘primal’ passion for people, combined with the rise of firstly Japan in the east, and secondly South Africa and Brazil in the south, as sources of ‘primal’ management thinking. In the mean time the hunting instinct has remained strong, as reflected recently in the renewed emphasis upon competitive strategy and performance measurement. Whereas the hunter in the final analysis ‘adds value’, the gatherer in effect ‘shares value’.
