chapter  19
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Over the course of this text, most specifically alluded to via our ‘spectrum’ of eight managerial orientations, we have spanned a ‘global businessphere’ through which we have engaged in a managerial metamorphosis. Such a businessphere, as we saw in the last chapter, contains a centre and a periphery, as well as four polar extremities. Within the context of the knowledge-creating company, the centre comprised the knowledge vision and the enabling conditions for its continuing renewal, whereas the periphery consisted of the energy and information that fuelled the knowledge network. Furthermore, the polar points consisted of the entrepreneurial west (internalization) and the adoptive east (externalization), the executive north (combination) and the animateurial south (socialization).