ABSTRACT
Deregulation and technological innovation are driving dramatic changes in the global telecommunication industry. Investors, managers, public policy-makers and policy-enforcement officials have potentially different perspectives on the challenges and opportunities created, reflecting different objectives and vantage points. Regulators and public policy-makers are looking for governance regimes that promote efficiency, low prices and quality services, whereas telecommunication industry investors and managers are looking for profits and long-term competitive advantage. Actual industry performance will result from the actions and reactions of the different players, with both intended and unintended consequences. This chapter considers the perspective of the telecommunication firm seeking competitive advantage in a free market, and uses the Value Network model (Stabell and Fjeldstad 1998) to analyse value creation, industry structure and strategies of firms in the emerging telecommunication and mediations services industries.
