chapter  3
24 Pages

Special groups and special needs

Every individual is unique and so could be said to have unique leisure requirements. In family settings and some organisational settings this uniqueness can be catered for, but human beings are social animals with interests, demands and needs in common … Classifying people into groups and considering their common characteristics and needs is not therefore to deny their individuality; in fact, it has been the failure of providers to consider the common needs of some groups which has, in the past, denied members of such groups their individuality. As a result of campaigns, regulations, research and the spread of ideas such as ‘market segmentation’ and ‘niche marketing’, some of these problems are now beginning to be overcome.