ABSTRACT

Ideology necessarily implies the libidinal investment of the individual subject, but the narratives of ideology-even what we have called the Imaginary, daydreaming, or wish-fulfilling text-are equally necessarily collective in their materials and form. In this chapter, we will argue that the culture or “objective spirit” of a given period is an environment peopled not merely with inherited words and conceptual survivals, but also with those narrative unities of a socially symbolic type which we have designated as ideologemes.