ABSTRACT

JEAN BAUDRILLARD’S DISCLAIMER “I HAVE nothing to do with postmodernism” is rich with irony.1 Considered in terms of his general arguments and assertions, Baudrillard has everything to do with postmodernism. For Arthur Kroker, for example, Baudrillard is “the very first of the postmodern primitives.”2 For Steven Best and Douglas Kellner, “He has achieved guru status throughout the English-speaking world…as the superthe-orist of a new postmodernity.”3 For Marshall Berman, he is “the most recent postmodern pretender and object of cultic adoration in art scenes and universities all over America today,” and the very Anti-Christ of those who consider that “modernism still matters.”4