ABSTRACT
Tourism is viewed as a destroyer of cultural diversity by many of its critics. This chapter argues that this cultural critique of modern tourism misses the social context of the poverty and inequality that many tourists come across on their travels. New Moral Tourists seek to make a difference to the problems they perceive through what and how they consume – a mixture of ethical consumption and lifestyle politics. Yet this approach ends up in empty moralising about individual choices and fails to address the causes of substantial inequalities between societies.
