chapter  7
24 Pages

Business sense for a virtual world

Chapter 6 considered the experience and roles of different workers in constructing virtual work environments and establishing and maintaining digital virtualities. These take on tangible form in the transformation of workplaces and in the spread of teleworking. This chapter concerns the global scale of a virtual economy and its manifestations in specific organizational arrangements. Beginning at the global scale, it focuses down to the level of firms and organizations before presenting general lessons on the relationship between online virtual services, traditional virtualities, and actual success and profitability of firms and organizations. It proceeds as follows:

• Virtualism in economic thinking. • The economics of digital virtualism. • Digital virtualism and financial institutions. • Information and attention deficits. • Online rumours. • The experience of companies. • Managing the virtual and the actual.