ABSTRACT
It would be easy in this representation of the Göreme villagers and their changing social relations through tourism to focus only on the fighting and individualist drive that tourism has drawn out in the character of the villagers. Indeed, Bezmen focused on this aspect of village life when he argued that:
When the critical moment comes, people tend to behave in a way which reflects their suspicion of corporate organisation. The individualistic character of village culture with its heroic and egalitarian overtones blocks understanding of mutual co-operation.
