ABSTRACT
This article explores the manner in which various apparently dissimilar discourses on Chicanos/Latinos can be seen as part of the same hegemonic process of incorporation. In order to understand this dynamic as responding to complex relations, it is necessary to examine the specific traditions, institutions and organizations in which these apparently diverse discourses flourish. By focusing on the manner in which they are linked and respond to dominant social formations, we can identify how these discourses function to support one another rather than seeing them as spontaneous occurrences or unidimensional postmodern phenomena.
