ABSTRACT

Capitalism is one of the names modernity goes by. It consisted in the retraction of the infinite into an instance that had already been designated by Descartes (and perhaps by Augustine, the first modern): the will … Capitalism posits the infinite as that which is not yet determined, as that which the will must indefinitely master and appropriate. The infinite bears the names of cosmos, energy, and research and development… The decisive factor in what is called the postindustrial (Touraine, Bell) is that the infinity of the will invests language itself. The major development of the last twenty years, expressed in the most vapid terms of political economy and historical periodization, has been the transformation of language into a productive commodity: phrases considered as messages to encode, decode, transmit, and order (by the bundle), to reproduce, conserve and keep available (memories), to combine and conclude (calculations), and to oppose (games, conflicts, cybernetics); and the establishment of a unit of measure that is also a price unit, in other words, information. The effects of the penetration of capitalism into language are just beginning to be felt. Beneath the surface of market expansion and a new industrial strategy, the coming century will be characterized by the investment of the desire for the infinite in language transactions, following the criterion of maximum performativity (Lyotard, 1986–7: 215, 217).