chapter
20 Pages

THE SPECTATOR-INDIAN: AN EXPLORATORY STUDY ON THE RECEPTION OF NEWS

The pair modernity/development set up a ‘natural’ antinomy: tradition/ underdevelopment. With ‘tradition’ being identified as the chief enemy, media policies and programmes aspired to reinforce the legitimacy of a new set of discourses pertaining to the body, the family, the population, production techniques and the institutions of the state. In defining the Third World peasant as backward and lacking in all the attributes necessary for development, modernization theory posited a site for the intervention of a range of development experts, with television being seen as a potent vehicle for this intervention.