ABSTRACT
The development of some kind of working relationship between television and postmodernism within the realm of critical studies is inevitable, almost impossible, and absolutely necessary. Inevitable, because television is frequently referred to as the quintessence of postmodern culture, and postmodernism is just as frequently written off as mere “television culture.” Close to impossible, because of the variability of both television and postmodernism as critical objects; both are currently undergoing widespread theorization in which there are few, if any, commonly agreed-upon first principles. Necessary, because that very lack, the absence of inherited critical baggage, places television studies in a unique position vis-à-vis postmodernism. Unlike the critical work devoted to other media, television studies does not have to “retrofit” critical paradigms developed in modernist or premodernist periods and therefore should ideally be able to provide unprecedented insights into the complex interrelationships between textuality, subjectivity, and technology in contemporary cultures.
