ABSTRACT
The raised awareness of the impacts society was having upon the global environment, including issues such as resource usage, pollution, animal and human rights, meant that by the end of the twentieth century some individuals were beginning to change their attitudes to consumerism and demand products that were more ‘environmentally friendly’ and ‘ethically correct’. This change in buyer behaviour was given the name ‘green consumerism’. This chapter considers the extent of the influence of green consumerism upon tourism, examines ‘new’ forms of tourism, and proceeds to consider the future of tourism into the twenty-first century.
