chapter
M
Pages 51

Morley D. and Chen, K.-H. (eds) (1996) Stuart Hall: Critical Dialogues in Cultural Studies, London: Routledge.

ALISON GRIFFITHS

Commercial forms of popular culture, film and television are dependent on the market place. Variously, this might refer to the audience, the exhibition outlet or other competing forms of entertainment. The concept of the market thus involves the intersection between consumers, rival products and venues and is centred around the notion of choice. As all forms of commercial entertainment will only survive if they find an audience and return a profit, the concept of the market place plays an essential role in determining their forms and content.