Northern Accent and Southern Comfort: Subjectivity and Social Class

There is a funny and self-knowing series of advertisements for Boddington’s Beer.1 Their theme extends the slogan which markets the beer as the ‘cream of Manchester’. The three advertisements are unified by one joke-WYSI(N)WYG —what you see is not what you get or, more accurately, what you see is contradicted by what you eventually hear. The ads all turn on the dislocation between ‘the look’ and ‘the sound’.2 I frame my discussion of subjectivity and class through an interpretation of one of these advertisements.