ABSTRACT
Professionals are increasingly confused about their task. We see this in medicine. Doctors are no longer responsible just for the diagnosis and treatment of their personal patients. More of them are in the business of providing general management of patient care that involves the coordination of many new specialisations, including preventive medicine, home care, aftercare and data services for tracking health outcomes (Hirschhorn 1997:2). It is also true of the legal profession: lawyers are now taking on the role of accountants and management consultants, while firms in these professions have in turn begun to hire lawyers and offer legal services. The five big international accounting firms are now among the largest law firms in the world. Individual lawyers and doctors are asking themselves where they fit in the new systems that are emerging.
