ABSTRACT

Common knowledge, then – that is, ‘what everyone knows’ – is necessarily something that is culture-loaded and varies from group to group. Much of what everyone knows is also either scientifically unwarranted or very superficial. For example, there are numerous stereotypes in this kind of knowledge – ideas we have about the ‘typical’ behaviour and characteristics of people or objects. But that should not surprise us, because, after all, that is essentially what norms themselves are in one sense – abstractions based on certain kinds of experiences which apparently typify some kind of general behaviour. Many people go through life holding the view that common knowledge and stereotypes characterize a sort of truth about the world; others are somewhat more critical and conscious of the complexities that lie behind such a simple belief. What we must not assume, however, is that common knowledge is always false and stereotyping is always bad; social harmony is possible only if there are things we can agree on, and there are measures of agreement. What may be important is how fixed are the measures any society uses, not the existence of the measures themselves.