Social learning approaches

The social learning approach to personality is very different from the approaches we have covered so far. Theorists such as Eysenck and Allport are interested in how people behave in terms of personality traits (either universal or unique descriptions), while psychoanalytic theorists focus on the unconscious instincts and motivations that shape our personalities. Both of these approaches emphasise the individual as the site of enquiry, therefore, both are ignoring the effect of society on the individual.