chapter  12
16 Pages

Alternative Delivery

Creating High-Quality Portable Media What the early days of television were to the established medium of radio, Web streaming video

and portable media devices are to television today. The information presented in today’s stream-

ing content might be exceptional, but the quality of the view is compromised because of the

delivery medium. However, whereas television was a single technology with very limited content,

Web streaming and personal media devices offer many opportunities to get your message across.

Today, Flash files are commonplace, as is Silverlight from Microsoft. Additionally, MP4,

Windows Media Video (WMV), and even Real Media are all streaming/downloadable media

alternatives.