chapter  Chapter 9
9 Pages

Delivering the File

ByCarrie Beene

This chapter shows how to prepare the file for final delivery. This file is a unique situation in that it will be delivered as a layered PSD file. Usually we can simply hand over a high-resolution fattened TIF file, but this is a beauty spread, and they may want to move one or another of the elements in the composition to adjust for the copy the advertising agency will be adding into the file. Readers also have to check for ink density in our image. The ink density will be higher or lower, depending on the quality of the printing. Newspaper, for example, cannot tolerate a very high ink density before it plugs and bleeds. After readers are done with the UCRs, they need to go to the Channels panel and throw away the UCR masks.