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4HISWILLOBVIOUSLYBEMUCHEASIERTODOIFYOUAREA$*WHOISACTIVELYOUTAND REGULARLYPLAYING BECAUSE YOUWILL PROBABLYMEETQUITE A FEWPEOPLE THROUGH THE NATURAL COURSE OF YOUR$*INGWORKWITHOUT REALLY HAVING TO TRY THAT HARD "UTEVENIFYOURENOTA$*THEREARESTILLWAYSOFGETTINGTOMEETTHESEPEOPLE &OR EXAMPLE IF THEREWAS APARTICULAR$* YOU LIKEDWHOWASDOINGQUITEWELL ANDWHOYOU THOUGHTMIGHTBE INTERESTED INPLAYING THEKINDOFMUSICYOURE MAKINGTHElRSTTHINGYOUCOULDDOWOULDBETOTRYTOlNDHERON-Y3PACEOR &ACEBOOKANDSENDHERAMESSAGESAYINGTHATYOUREALLYLIKEHERWORKANDTHAT YOUAREAPRODUCERREMIXERASAPPROPRIATE ANDYOUWOULDLIKETOHAVEHERON YOUR FRIENDS LIST!SSUMING THAT SHE ACCEPTED YOU COULD THEN SENDHER ABRIEF NOTEOFTHANKSBEFOREWAITINGALITTLEWHILEPERHAPSAWEEKORTWO

!TTHATPOINTYOUCOULDSENDHERANOTHERMESSAGEASKINGIFSHEWOULDBEOKAY WITHYOUSENDINGHERPROMOSOFANYTRACKSYOUWORKONANDANEMAILADDRESS TO SEND THEPROMOS TO!GAIN IF SHE ISHAPPY TODO THIS THENEXT STEPWOULD BETOKEEPCHECKINGBACKONHERPAGESORARTISTWEBSITEFORANYINFORMATIONON GIGDATES)FYOUSAWONENEARYOUYOUCOULDGETINCONTACT)WOULDTRYSEND INGAMESSAGETHROUGHTHESOCIALNETWORKINGPAGEWHEREYOUlRSTGOTINTOUCH WITHHERTHISROUTEISPROBABLYPREFERABLESINCEYOUDONTWANTTOANNOYHERBY BOMBARDINGHER ACTUAL EMAIL INBOXWITH LOADSOFMESSAGESˆITS ABOUTBEING ABLE TOBE A FANWHILE STILL RESPECTINGBOUNDARIES ANDPERSONAL SPACE ,ETHER KNOWTHATYOUARELOOKINGFORWARDTOCOMINGTOTHEGIGANDSEEINGHERPLAY)F THEGIGISALONGWAYINTHEFUTUREAWELL TIMEDNEWSLETTERSHORTLYBEFORETHEGIG COULDHELPTOBRINGYOUBACKTOTHEFRONTOFHERhRECORDBOXvSOTOSPEAK

7HEN YOU GO TO THE GIG TRY TO GET A CHANCE TO SPEAK TO HERWHILE SHES ARE THERE7HETHERYOUDOGETACHANCETOACTUALLYSPEAKTOHERDEPENDSONMANY

FACTORSNOTLEASTOFWHICHISTHECLUBITSELF3OMECLUBSAREveryUNHAPPYABOUT ANYOFTHEhPUNTERSvANDTOTHECLUBTHATISexactlyWHOAREYOUJUSTANOTHER hPUNTERv GETTING TOSPEAK TO THE$*WHEREASOTHERSAREMOREOPENABOUT IT %VEN IF THE CLUB IS HAPPY TO LET PEOPLE TALK TO THE$* YOUMIGHTNOT GET AN OPPORTUNITY BECAUSE THE CHANCES ARE THAT SHE WILL ALREADY HAVE HER ENTOU RAGEINTHE$*BOXBUTLIKESOMANYTHINGSINTHISBUSINESSIFYOUdon’tCHASE ANY CHANCES THEN THEOPPORTUNITIESWILLNOT CHASE YOU!ND IF YOUDONT GET A CHANCE TO TALK TO THIS PARTICULAR $* ON THE NIGHT ITSELF YOU STILL HAVE THAT COMMUNICATIONS CHANNEL OPEN WITH HER THROUGH HER -Y3PACE OR &ACEBOOK ACCOUNT!QUICKMESSAGEADAYOR TWOAFTER THESHOWSAYINGHOWMUCHYOU ENJOYEDTHEATMOSPHEREINGENERALANDTHESHOWITSELFWOULDALMOSTCERTAINLY BEMETENTHUSIASTICALLYANDMIGHTLEADTOTHESTARTOFAMOREREGULARANDMORE ONGOINGDIALOGWITHTHISPERSON

SUMMARY )N THIS CHAPTERWEHAVE LOOKEDAT JUSTA FEWOF THE STRATEGIESYOUCANUSE FOR SELF PROMOTIONWHENYOUARESTARTINGOUTORINTHATEARLYPHASEOFYOURCAREER /FCOURSETHEREAREMANYMORE7HATWEARETRYINGTOACHIEVEHEREISESSEN TIALLYMARKETING!NDTHAT ISASKILLSETALL ITSOWN3URESOMEOF THOSESKILLS HAVEBEENDILUTEDTHESEDAYSBUTIFYOUFEELYOUCOULDUSEALITTLEHELPINTHIS RESPECT THEREARESOMEEXCELLENTBOOKSON THEMARKET THATDEALWITHMARKET ING SALES AND PROMOTION IN GENERAL AND SOME THAT ARE MORE OPTIMIZED TOWARDONLINEMARKETINGAND3%/3EARCH%NGINE/PTIMIZATION TECHNIQUES THAT CAN HELP PUT YOURWEBSITES CLOSER TO THE TOP OF SEARCH ENGINE LISTINGSˆ NEVERBEABADTHING

-YlNALWORDONSELF PROMOTIONIS TONOTBEAFRAID TOSEEHOWOTHERPEOPLE DOIT4HINKOFAREMIXERWHOISINAPOSITIONYOUWOULDLIKETOBEIN)TWOULD BEIDEALIFTHATPERSONWASINAGENRETHATWASEITHERTHESAMEORATLEASTQUITE SIMILARTOTHEGENRES YOUWORKINBECAUSEMARKETINGTECHNIQUESCANVARYFOR DIFFERENTMARKETSECTORS3EEIFYOUCANGETSOMEINSPIRATIONFROMTHEWAYOTHER REMIXERSHANDLETHEIRPROMOTION

)NTHENEXTCHAPTERWELOOKATTHEPROSANDCONSOFHAVINGAMANAGERAGENTOR PROMOTEROFYOUROWN