The emergence of DV technology and FireWire signaled a huge shift in the editing marketplace, leading to the release of high-quality tools targeted at significantly broader audiences. Tools like iMovie and Windows Movie Maker brought desktop editing to the homes and schools, while companies like Sony, Avid, Adobe, and Apple released multiple products for different segments of the professional and prosumer markets. Thanks to DV, video could really be edited on fairly standard computers. This revolution in FireWire filmmaking democratized the market. Without this revolution, there would be no web video movement.