ABSTRACT

This  book  will  “tune  in”  to  many  aspects  of  the  electronic media that are not readily apparent, despite their  prevalence.  We  will  investigate  the  history,  structure,  delivery  systems,  economics,  content,  operations,  regulation, and ethics of electronic media from the perspectives of what happened in the past (“See It Then”), what  is happening now (“See It Now”), and what might happen in the future (“See It Later”).