chapter  5
Creating the Web Site
Pages 30

The design will need to incorporate aspects that support and enhance these goals. It should be attractive and suit the artist’s image. It must also be designed to appeal to the target market. For a small business, such as a recording studio, venue, booking agency, public relations firm, or management company, the goals will be somewhat different, since those businesses are more concentrated on providing a service. Booking agencies will want to feature the artists they represent, and the success stories that go with them. The Agency Group, Ltd. features a list of artists, the contacts for booking them, and their availability. Recording studios will also want to feature well-known artists who have recorded there, the facilities and equipment, and rental fees. Record labels may or may not provide an online e-commerce section of their web site, however smaller indie labels are more inclined to sell directly to consumers.