ABSTRACT
This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
TABLE OF CONTENTS
part One|31 pages
Strategic Planning: A Business Perspective
part Two|137 pages
Strategic Marketing: Integration and Differentiation
part Three|57 pages
Strategic Alliances: Cooperative Marketing Agencies in Common