ABSTRACT
This shortform book presents key peer-reviewed research selected by expert series editors and contextualised by new analysis from each author on how British industrial firms achieved a competitive advantage.
With contributions on industrial cartelisation, organisational structure, the quality of British management, marketing and trade marks, labour relations, and technological innovation, this volume provides an array of fascinating insights into industrial history.
Of interest to business and economic historians, this shortform book also provides analysis and illustrative case-studies that will be valuable reading across the social sciences.
TABLE OF CONTENTS
chapter 1|28 pages
The origins of competitive advantage in the marketing of branded packaged consumer goods*
Colman's and Reckitt's in early Victorian Britain
chapter 3|25 pages
‘Made in Britain’? National trade marks and merchandise marks*
The British experience from the late nineteenth century to the 1920s
