ABSTRACT
In the first decade of the twentieth century, having spent twenty years experimenting with various alternatives to traditional serialisation, magazines were arguably at their eclectic peak. However, the beginning of the twentieth century was also a period of sudden expansion in the sheer range of new entertainment mediums emerging as potential rivals to the magazine industry. How did magazines respond to this new era of competition? How did magazines envisage themselves changing in the years to come? How should we remember the experimentalism of nineteenth-century magazines, and how should we relate that popular experimentalism to the more exclusive and elitist experimentalism at play in the little magazines of twentieth-century modernism?
