ABSTRACT
This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
TABLE OF CONTENTS
part One|5 pages
Background, Objectives and Methodology of the Study
part Two|38 pages
Extent of Trade by German Firms with Japan and the General Environment
part Three|79 pages
The Japanese Distribution System and Its Significance for Access to the Market by Foreign Goods
part Four|156 pages
Distribution Channels and Marketing in Selected Product Areas, with Special Reference to the Methods Used by German Firms
part Five|5 pages
Corporate Strategies and Corporate Action to Open Up the Japanese Market and Achieve Greater Market Penetration
part Six|4 pages
Changes in Economic Policy to Improve the Business Environment: Recommendations to the Federal Government Concerning Matters to Be Raised with the Japanese Government
