ABSTRACT

What’s it like to be a social entrepreneur – not a textbook social entrepreneur but one on the ground? This book offers an explanation. Michael Gordon, leading Social Entrepreneurship expert from the University of Michigan, spoke with more than one hundred social entrepreneurs – from six continents, young and old, just starting out to several decades in, addressing seemingly every societal problem of the day.

This book uses their words and experiences to provide a kaleidoscopic description of what it means to become a social entrepreneur. It ranges from the personal and emotional challenges they often face to the grand impact many hope to produce. It touches on the sublime but focuses on the everyday, highlighting the mistakes that have been made, the lessons learned and, especially, what advice they would give to those wanting to start a social venture.

This book presents the truth, not the varnish, and is ideal for use in the classroom with students studying social entrepreneurship, and for all new and experienced social entrepreneurs seeking real-life examples of how to overcome challenges. For anyone else, it offers a penetrating portrait of the lives of those committed to changing the world.

part 1|1 pages

Before you

chapter 1|3 pages

Lessons to learn

chapter 2|9 pages

Are you a social entrepreneur?

part 2|1 pages

You

chapter 3|12 pages

Before they were social entrepreneurs

chapter 4|12 pages

Ideas

chapter 5|5 pages

Necessity

chapter 6|5 pages

Join

chapter 7|9 pages

Personal challenges

chapter 8|11 pages

The sanities of ­pro-social behavior

chapter 9|10 pages

Committing

chapter 10|19 pages

Gaining skills

part 3|2 pages

Your team

chapter 11|4 pages

Go team, go

chapter 12|5 pages

Co-founder

chapter 13|6 pages

Team formation

chapter 14|8 pages

Hiring

chapter 15|5 pages

Compensation

chapter 16|7 pages

Volunteers

chapter 17|7 pages

Training

chapter 18|7 pages

Culture

chapter 19|9 pages

Mentors

chapter 20|6 pages

Networks

chapter 21|12 pages

Board

part 4|3 pages

Your business model

chapter 22|4 pages

Two businesses

chapter 23|4 pages

Know your customers

chapter 24|2 pages

Value proposition

chapter 25|3 pages

The economics of your business

chapter 26|3 pages

Value chain

chapter 27|5 pages

Revising your model

part 5|1 pages

Running your business

chapter 28|2 pages

Small ain’t easy

chapter 29|10 pages

Selling your stuff

chapter 30|10 pages

Operations

chapter 31|5 pages

Managing

chapter 32|2 pages

Legitimacy

chapter 33|6 pages

Legal

chapter 34|3 pages

Expenses

chapter 35|5 pages

Fundraising

chapter 36|7 pages

Investors

chapter 37|3 pages

Fundraising tips

chapter 38|4 pages

Fundraising trajectories

chapter 39|7 pages

Funders’ perspectives

chapter 40|2 pages

Seller, beware

part 6|2 pages

More than you: Impact

chapter 41|14 pages

Scale

chapter 42|7 pages

Measure

chapter 43|13 pages

Poets versus Quants

part 7|1 pages

Beyond you

chapter 44|3 pages

This moment

chapter 45|16 pages

Beyond scale

chapter 46|5 pages

Our moment