ABSTRACT
First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).
TABLE OF CONTENTS
part 1|149 pages
Customer Value Concepts
part 2|173 pages
Customer Value Cases
part 3|11 pages
Customer Value Applications
part 4|31 pages
Customer Value Abstracts
part 5|9 pages
Customer Value Assessment Tool (CVAT™)