ABSTRACT
This chapter attempts to identify the most important sources of social value differences in each general domain in each country. Education and communication are both catalysts that facilitate social change; that is, they foster a readiness for innovation. The educated person, and the person who is in continuous contact with the society at large via mass communication, may be more adaptable to political shifts that have implications for expressions of cultural values. In China, the mass media have served mainly as an agency of the Communist government in its counter-structuring propaganda campaigns. Use of connections, a time-honored Chinese practice but certainly not a traditional Confucian principle, has been the object of a concerted government campaign against using the "back door" and government corruption. Western media content seems to ally with government propaganda regarding openness to divorce; traditional entertainment propagates the opposite orientation.
