ABSTRACT

The Origins of the Consumer Revolution in England explores the rise of consumerism from the end of the medieval period through to the beginning of the nineteenth century.

The book takes a detailed look at when the 'consumer revolution' began, tracing its evolution from the years following the Black Death through to the nineteenth century. In doing so, it also considers which social classes were included, and how different areas of the country were affected at different times, examining the significant role that location played in the development of consumption. This new study is based upon the largest database of English probate records yet assembled, which has been used in conjunction with a range of other sources to offer a broad and detailed chronological approach. Filling in the gaps within previous research, it examines changing patterns in relation to food and drink, clothing, household furnishings and religion, focussing on the goods themselves to illuminate items in common ownership, rather than those owned only by the elite.

Using a combination of qualitative and quantitative evidence to explore the development of consumption, The Origins of the Consumer Revolution in England will be of great use to scholars and students of late medieval and early modern economic and social history, with an interest in the development of consumerism in England.

chapter |3 pages

Introduction

chapter 1|22 pages

The consumer revolution

chapter 2|38 pages

Sources and their Interpretation

chapter 3|37 pages

Food and drink

chapter 4|29 pages

Clothing

chapter 5|52 pages

The home environment

chapter 6|22 pages

Religious consumption

chapter 8|43 pages

Social groups

chapter 9|26 pages

Who benefited from revolution?

chapter 10|10 pages

Conclusions