ABSTRACT
Transmedia projects are complex phenomena involving multiple dimensions, such as narrative, cultural context, marketing, business models, and audience engagement. In this chapter, we present an updated version of Gambarato’s (2013) original transmedia project design analytical model, outlining relevant aspects that can contribute to perceiving the process of developing transmedia projects. The theoretical framework embraces transmedia studies and transmedia analytical models. In this chapter, we discuss the essential features of the design process for transmedia projects and contribute to supporting the analytic needs of transmedia designers and the applied research for the media industry. Methodologically, we apply the proposed analytical model to the case of The Handmaid’s Tale. This intricate transmedia project represents the idea of the transmedia effect discussed in Chapter 2.
