ABSTRACT
Through an international range of case studies from the 1870s to the present, this volume analyzes strategies of display in department stores and modern retail spaces. Established scholars and emerging researchers working within a range of disciplinary contexts and historiographical traditions shed light on what constitutes modern retail and the ways in which interior designers, architects, and artists have built or transformed their practice in response to the commercial context.
TABLE OF CONTENTS
part I|91 pages
Displaying Modernity
part II|75 pages
Technologies of Display
chapter 7|16 pages
“The Age of Show Windows” in the American department store
Techniques and technologies of attraction at the turn of the twentieth century
chapter 9|15 pages
Automatic show windows
Frederick Kiesler’s retail technology and American consumer culture
chapter 11|15 pages
From retail stores to real-time stories
Displaying change in an age of digital manufacturing
part III|97 pages
Contested Identities/Contested Displays
chapter 12|17 pages
Exotics to erotics
Exploring new frontiers of desire within Parisian department store décors
chapter 14|16 pages
Department stores and their display windows during the prewar Third Reich
Prevailing within a hostile Nazi consumer culture
chapter 16|16 pages
“Knife/Fork/Spoon”
The Walker Art Center and the design and display of “Contour” sterling flatware service, 1949–1951
chapter 17|15 pages
Galerías Preciados (1943–1975)
A Spanish cathedral of consumption and its display strategies during the Franco years
